AI linked to sharp drop in UK entry-level jobs

Jul 2, 2025

The number of entry-level job vacancies in the UK has fallen by almost a third since ChatGPT launched in November 2022, according to figures from job search site Adzuna. Roles for graduates, apprentices, interns, and junior candidates without degrees have declined by 32%, now accounting for 25% of the UK job market – down from 28.9% in 2022.

The drop reflects a wider trend as businesses adopt artificial intelligence to increase efficiency and reduce headcounts. Earlier this month, BT’s chief executive, Allison Kirkby, said further job cuts were likely as AI advances. The company had already announced plans to cut 40,000 to 55,000 jobs over several years.

Klarna has reported that its AI assistant now handles two-thirds of customer service enquiries, while IBM uses AI tools to carry out work previously done by hundreds of HR staff. However, IBM has also hired more programmers and salespeople in the process.

The long-term impact of AI on employment remains uncertain. The International Monetary Fund estimates that 60% of roles in advanced economies such as the UK and US are exposed to AI – with around half of these expected to be negatively affected. However, the Tony Blair Institute suggests job creation in new areas could offset losses in others.

A PwC report has highlighted how AI skills are becoming more valuable: in 2023, workers with AI experience earned 56% more than those without, up from 25% the year before. In AI-exposed jobs, required skills are evolving 66% faster than in less-affected roles.

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